Kudos to Tremor for adventuring beyond the 30 second pre-roll. Risky business for a company that makes its bread and butter repurposing TV spots on the web.
I think Tremor knows the score. Repurposing ads to web video from TV makes us look like chumps. The red headed stepchild of TV advertising. We will be valued as such. And its a terrible user experience that destroys audiences.
Unlocking the interactivity and engagement potential in advertising to our audiences is a primary competitive advantage over TV. We need to demonstrate that value and earn our seat at the table.
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