Mike Hudack is a tumblelog.

The [new online magazine] model goes something like this: Find a vertical with an audience attractive to advertisers, brand it (Daily Finance, Asylum, Lemondrop, Politics Daily), hire five to seven people to run it and plug in AOL’s traffic fire hose. Repeat.

AOL Cracks Web Publishing — Sans Time Warner - Advertising Age - MediaWorks

Rafer sez:
This model would work well for highly trafficked social sites too. Mochila or a similar vendor could crank out specialty ‘zine after specialty ‘zine for Facebook, Myspace, Tagged, and Hi5.

(via rafer)