As we did our research, when we took a look at Trojan, it’s kind of the starter condom. It’s the condom you use as a teenager. You’re a good boy. You protect yourself. You protect your partner. You do what’s right. LifeStyles is sort of like being a player, being out there and having a good time. … The condoms in the fishbowl at the end of the bar.
Jim Joseph, managing director of Saatchi & Saatchi Wellness
Marketing: Condom Maker Durex to Break ‘Pleasurati’ Ad Work - Advertising Age - News
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