In every aspect of your business (and personal life) try to allow others to build their success around your own success. If you run a hotel, what can you do to permit others—airlines, luggage retailers, tour guides—to be part of your network? Rather than viewing their dependency on your success as a form of parasitism, or worse, as a rip-off, understand this tight coupling as sustenance. You want to entice others to create services centered around the customer attention you have won, or to supply add-ons to your product, or even, if it is a new-fangled idea, to create legal imitations.
New Rules for the New Economy (via heyitsnoah) (via jayparkinsonmd)
It should be obvious by now that I agree wholeheartedly.
(via taylordavidson)
This is what we call the Platform Play.
(via mikehudack)
One of the reasons Old Media will go away is precisely because they do NOT view working with the people that create the material as part of “their” success; they view creatives with contempt and distain and they resent spending THEIR budget on these “necessary evils”. It isn’t always like this and didn’t used to be like this at all, but there is a large amount of Old Media executives that feel like every check they write is money out of their pocket instead of seeing a budget as something they may use to hire and pay the best they can find.
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