Mike Hudack is a tumblelog.

Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned.

I call bullshit. There are ways to enhance the utility of your site from the perspective of search engines. There just are. Some people are better at this than others, if only because they have more experience. There are entire businesses built on SEO (About.com) that couldn’t exist without SEO experts. If someone makes an absolute statement about virtually everything and you believe them, you have been conned.