The sponsored posts should go for far more than the $3 CPMs on display. They’re taking a premium form of advertising and using it as an add-on, when they should be upselling it. (And there’s no inventory for sponsored posts.)
And in that email exchange, there’s no upselling, just throwing it in for free.
What’s more: this lead CAME to them! Why are you throwing in fries and a drink when the client is clearly willing to pay full price for the stand alone product? I’d understand if this was an effort to build a portfolio of executions for a new product or something… but the “sponsored post” is pretty old hat for Gawker Media, and the “client” is already starting at the 25k line!
What Ryan Brown said.
Because the rebuy is better than the buy. Because you want clients who get real value and keep coming back. That’s how you build a business.
