Ad networks now generate a whopping 27-cent average CPM, while premium publishers rake in a $20.17 average CPM through direct sales.
MediaPost Publications Ad Networks Are For Idiots — And Here’s The Math To Prove It 04/09/2009 (via brooksjordan)
That guy is really, really angry for some reason. Also I wonder where his stats are from, would be interesting to see.
(via everythingismedia
)
I call bullshit on these stats.
(via mikehudack)
I sell ads for a living. It’s all I’ve ever done. Most folks like me have a visceral gut reaction to hate ad networks. But the fact of the matter here is that they serve a purpose. And when used strategically they can be part of an overall revenue mix. It’s all about balance. We have an excellent direct sales operation here at blip.tv (if I do say so myself) and what I consider to be some terrific ad network relationships.
Both revenue generating entities work in concert to the benefit of all: advertisers, blip, the ad nets and our users.
As long as you put some thinking into how you use ad networks, have a system in place for channel conflicts and keep lines of communication open, publishers can make effective use of ad nets without hurting their direct sales efforts.
And I too call bullshit on those numbers.
(via evangotlib)