Mike Hudack

MediaPost Publications Ad Networks Are For Idiots — And Here’s The Math To Prove It 04/09/2009 (via brooksjordan)

That guy is really, really angry for some reason. Also I wonder where his stats are from, would be interesting to see.

(via everythingismedia

)

I call bullshit on these stats.

(via mikehudack)

I sell ads for a living.  It’s all I’ve ever done.  Most folks like me have a visceral gut reaction to hate ad networks.  But the fact of the matter here is that they serve a purpose.  And when used strategically they can be part of an overall revenue mix.  It’s all about balance.  We have an excellent direct sales operation here at blip.tv (if I do say so myself) and what I consider to be some terrific ad network relationships.

Both revenue generating entities work in concert to the benefit of all: advertisers, blip, the ad nets and our users.

As long as you put some thinking into how you use ad networks, have a system in place for channel conflicts and keep lines of communication open, publishers can make effective use of ad nets without hurting their direct sales efforts.

And I too call bullshit on those numbers.