Mike Hudack

Hi. I'm Mike Hudack and this is my Tumblr. I'm a high school dropout, the CEO of blip.tv and a former warblogger. Also check out the blip.tv blog.
andres: mikehudack: everythingismedia: This is the homepage of cnn.com right now. I’m sorry, social media douchebags, but a twitter account does not have the same advertising impact. When I was very young (7 or 8), my Dad and I were watching TV and ads started running. My dad sighed. He told me that he couldn’t buy that product anymore. “Why?”, I asked. “Because they just spent too much money on advertising.” He explained that advertising/marketing took money away from R&D and the cost of advertising/marketing was passed on to the consumer (I doubt he used all those words, I was EIGHT). This way of looking at things has stuck with me. This spendy advert and others like it are a small part of why it took Motorola so long to follow up on the success of its original RAZR phone, and part of the reason DROID does not differentiate itself from other smartphones with any notable *hardware* advances (to credit Motorola with Google’s turn-by-turn navigation is a fallacy). Where’s the capacitive OLED touchscreen? A revolutionary form factor? A battery that won’t drain by the end of the day? Many of these advances are stuck in R&D labs. Apple’s initial marketing was Steve showing us the phone. Palm’s launch involved one of their top execs using the product. In both cases the marketing slant was simple. Product good. People buy. I am not saying Apple and Pre don’t market/advertise, but at least you could tell the products were both worthy of huge ad spends. I hope Motorola takes the money they make from Droid and funnels it right back into R&D. Design is the new advertising! Bullshit. Apple spends a ton of money on advertising. You better believe they drop more cash in a month advertising the iPhone than Moto does on the Droid in an entire year.

andres:

mikehudack:

everythingismedia:

This is the homepage of cnn.com right now. I’m sorry, social media douchebags, but a twitter account does not have the same advertising impact.

When I was very young (7 or 8), my Dad and I were watching TV and ads started running. My dad sighed. He told me that he couldn’t buy that product anymore. “Why?”, I asked. “Because they just spent too much money on advertising.” He explained that advertising/marketing took money away from R&D and the cost of advertising/marketing was passed on to the consumer (I doubt he used all those words, I was EIGHT). This way of looking at things has stuck with me.

This spendy advert and others like it are a small part of why it took Motorola so long to follow up on the success of its original RAZR phone, and part of the reason DROID does not differentiate itself from other smartphones with any notable *hardware* advances (to credit Motorola with Google’s turn-by-turn navigation is a fallacy). Where’s the capacitive OLED touchscreen? A revolutionary form factor? A battery that won’t drain by the end of the day? Many of these advances are stuck in R&D labs.

Apple’s initial marketing was Steve showing us the phone. Palm’s launch involved one of their top execs using the product. In both cases the marketing slant was simple. Product good. People buy. I am not saying Apple and Pre don’t market/advertise, but at least you could tell the products were both worthy of huge ad spends. I hope Motorola takes the money they make from Droid and funnels it right back into R&D. Design is the new advertising!

Bullshit. Apple spends a ton of money on advertising. You better believe they drop more cash in a month advertising the iPhone than Moto does on the Droid in an entire year.

Notes about this post from the Tumblr community:

  1. evangotlib reblogged this from andres and added:
    No. The issue here is branding. Apple has spent billions - BILLIONS - painstakingly crafting the Apple brand. They could...
  2. andres reblogged this from mikehudack and added:
    We are talking launches/pre-launches! Believe me, I feel like the disembodied iPhone hand and I are BFF at this point (I...
  3. mikehudack reblogged this from everythingismedia
  4. everythingismedia reblogged this from mikehudack and added:
    Apple’s advertising budget in 2008 was $486 million. In fiscal 2009 it’s $501 million To put things in perspective, that...
  5. zigziggityzoo reblogged this from mikehudack and added:
    And I call BS on you. Apple spends significantly less as a percent of income on advertising than its competitors. For...
  6. mikehudack reblogged this from andres and added:
    Bullshit. Apple spends a ton of money on advertising. You better believe they drop more cash in a month advertising the...
  7. kevintwohy reblogged this from soupsoup
  8. andres reblogged this from mikehudack and added:
    When I was very young (7 or 8), my Dad and I were watching TV and ads started running. My dad sighed. He told me that he...
  9. soupsoup reblogged this from everythingismedia
  10. theregoesfun reblogged this from and added:
    What also doesn’t have the same advertising impact is when you have Adblock Plus installed for Firefox…
  11. mikehudack reblogged this from everythingismedia
  12. everythingismedia posted this