caterpillarcowboy:


mdfsmash:

An open letter to Stephen Colbert from Miracle Whip, as seen in this morning’s amNewYork:

Dear Mr. Colbert,
Recently on your show, you tapped into a sore spot in our nation’s psyche: the eternal struggle between mayonnaise and Miracle Whip. And surprisingly, for a man of your impeccable intellect, you’ve chosen the wrong side. A side doomed to a painful, drawn-out, utter and complete defeat. Like the Plantagenets in the Hundred Years’ War. Or whichever on was the cat in “Tom and Jerry.”
Mr. Colbert, we found your attacks a little harsh, occasionally funny, and at times, wholly inaccurate (for the record, our target is 18-35, not 34). But unlike most advertisers who are so mayo, who would back down at the slightest whiff of controversy, and pull their advertising from not just your show but from your entire network and all its sister entities – we intend to do the opposite.
On Thursday, November 12, we will dominate the airspace on your show. With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) “mayonay-sayers” snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way. They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN. And you will begin to see the soft, bland white walls of the mayo empire begin to collapse under the weight of its own whipped-egg pretentiousness.
Think about it, Mr. Colbert. In a sense, we will own you.
We’re on a mission. We’re taking no prisoners.
We’re raising Hell, man.
THE BOLD MARKETING TEAM AT MIRACLE WHIP

I don’t like mayonnaise or miracle whip, but this is amazing.

caterpillarcowboy:

mdfsmash:

An open letter to Stephen Colbert from Miracle Whip, as seen in this morning’s amNewYork:

Dear Mr. Colbert,

Recently on your show, you tapped into a sore spot in our nation’s psyche: the eternal struggle between mayonnaise and Miracle Whip. And surprisingly, for a man of your impeccable intellect, you’ve chosen the wrong side. A side doomed to a painful, drawn-out, utter and complete defeat. Like the Plantagenets in the Hundred Years’ War. Or whichever on was the cat in “Tom and Jerry.”

Mr. Colbert, we found your attacks a little harsh, occasionally funny, and at times, wholly inaccurate (for the record, our target is 18-35, not 34). But unlike most advertisers who are so mayo, who would back down at the slightest whiff of controversy, and pull their advertising from not just your show but from your entire network and all its sister entities – we intend to do the opposite.

On Thursday, November 12, we will dominate the airspace on your show. With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) “mayonay-sayers” snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way. They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN. And you will begin to see the soft, bland white walls of the mayo empire begin to collapse under the weight of its own whipped-egg pretentiousness.

Think about it, Mr. Colbert. In a sense, we will own you.

We’re on a mission. We’re taking no prisoners.

We’re raising Hell, man.

THE BOLD MARKETING TEAM AT MIRACLE WHIP

I don’t like mayonnaise or miracle whip, but this is amazing.

Cite Arrow reblogged from caterpillarcowboy
  1. sonnyjohl reblogged this from aimee-b-loved and added:
    I. LOVE. THIS! receiver:gorgeousnerd:knotical:asprettyasasong:needtherapy:mikehudack:caterpillarcowboy:mdfsmash:
  2. plaidlemur reblogged this from aimee-b-loved and added:
    Brilliant bastards. Perfectly done.
  3. aimee-b-loved reblogged this from receiver and added:
    It’s on like Donkey Kong. (That one was for you, Jim.)
  4. receiver reblogged this from gorgeousnerd
  5. dovetales reblogged this from ekline
  6. ekline reblogged this from mdfsmash and added:
    and this is why miracle whip is badass
  7. tinana reblogged this from ennn
  8. mattsign reblogged this from drpeppermademedoit and added:
    Well done, Miracle Whip. Nice to see advertising engage with its medium. I wanna know how Colbert interacted with his...
  9. novazembla reblogged this from guerrillamamamedicine and added:
    The Colbert Report has a way of bringing out the most delightful in people.
  10. semigoodlooking reblogged this from peachfuzz
  11. yellowbird reblogged this from tella and added:
    I saw this happeneing! I just happened to watch the Colbert Report when this was on. I thought it was awfully strange...
  12. bohemianmuse reblogged this from blissed
  13. myuntitled reblogged this from lovegeneration and added:
    I prefer mayonnaise, but I wholly respect miracle whip and they’re incredibly stupid commercial a little bit more now.
  14. theworldaccordingtoben reblogged this from peterwknox
  15. kiki-miserychic reblogged this from dlayphoto and added:
    LOLZ, I love the tangy zip of Miracle Whip.
  16. chelsey1016 reblogged this from blissed and added:
    This is AWESOME. And I currently have Miracle Whip in my fridge.
  17. fudgesicle reblogged this from prettyyoungtext
  18. macchiatodaily reblogged this from internerd
  19. letsbefriendsok reblogged this from caterpillarcowboy
  20. iwen reblogged this from blissed and added:
    An open letter to Stephen Colbert from...as seen in this morning’s amNewYork:
  21. whatswithtodaytoday reblogged this from waveatairplanes
  22. mariannita reblogged this from blissed and added:
    Mayo still rules, but I think this marketing team has WIN written all over it.
  23. passionateminutiae reblogged this from carolynannahall and added:
    had watched this!
  24. xxcasie5xx reblogged this from heathernicolezilla and added:
    This..makes my day
  25. waveatairplanes reblogged this from think4yourself and added:
    brit:mdfsmash: An open letter to Stephen Colbert from Miracle Whip, as seen in...morning’s...
  26. shckvalue reblogged this from blissed and added:
    bahahahahahahahahahahahahahahaha!!!!!!
  27. blissed reblogged this from sandinmymouth and added:
    sandinmymouth | lovegeneration | omg-nowai | soupsoup | mdfsmash:...Whip, and it seems I...
  28. heathernicolezilla reblogged this from internerd
  29. internerd reblogged this from sandinmymouth and added:
    An open letter to Stephen Colbert from Miracle Whip, as seen in...morning’s amNewYork:...
  30. sandinmymouth reblogged this from lovegeneration and added:
    omg-nowai:soupsoup:mdfsmash:
  31. michetique reblogged this from peterwknox and added:
    I hate the taste of Miracle Whip. And now I hate the people of Miracle Whip.
  32. littlelaur reblogged this from jodilyn
  33. zombiemaitz reblogged this from tella and added:
    I love Miracle Whip, and prefer it to Mayo.
  34. summersanginme reblogged this from isabelthespy and added:
    guerrillamamamedicine:think4yourself:brit:mdfsmash:
  35. ashedryden reblogged this from isworeidneverliveinwisconsin
  36. rhad reblogged this from tanya77
  37. anderrhea reblogged this from lawful and added:
    Miracle Whip is plastic ass in a can, but props to them for this letter. *hat tip*
  38. lawful reblogged this from tanya77 and added:
    That letter was brilliant.
  39. howidisappear reblogged this from think4yourself and added:
    This makes me want to eat Miracle Whip. So fantastic.
  40. lovegeneration reblogged this from omg-nowai
  41. theallnewadventuresofme reblogged this from tumblrone and added:
    An open letter to Stephen Colbert from Miracle Whip, as seen in...morning’s am NewYork:...
  42. wyomingirl reblogged this from brit
  43. judiism reblogged this from needtherapy and added:
    wow, this is amazing. i wish i’d seen this yesterday and then tuned into colbert last night. drat.
  44. stmyb reblogged this from gorgeousnerd and added:
    I watched the Colbert Report last night, and the Miracle Whip ads were pretty funny. They paid a lot to have such show...
  45. abcsoupdot reblogged this from think4yourself and added:
    Update: The Commercials Miracle Whip Aired During The Colbert Report are available at Eat Me Daily
  46. isabelthespy reblogged this from guerrillamamamedicine and added:
    omg, at last, someone willing to engage with Colbert on the terms of Colbert Nation! I LOVE THIS. four for you, miracle...
  47. unspunmedia reblogged this from peachfuzz and added:
    proud presentation...agency. I was stifling my laughter then, but I’m sure as hell...
  48. peachfuzz reblogged this from 24isthenew25 and added:
    tried to come back from...made fun of for their hilariously embarrassing Miracle Whip...
  49. 24isthenew25 reblogged this from tanya77 and added:
    I want to applaud McGarry Bowen for being responsive to the hatred for their campaign, and proactive in this...
  50. drpeppermademedoit reblogged this from practicallyinfo
  51. tracesharp reblogged this from soupsoup
  52. jesseforest reblogged this from soupsoup and added:
    Stephen Colbert gets Miracle Whipped … . .
  53. tella reblogged this from piercethenight and added:
    God I hate the taste of Miracle Whip but I want to buy it so that this marketing team can be rewarded for having a sense...
  54. awestruck reblogged this from gettingthereasfastasican and added:
    Miracle Whip vs. Colbert!
  55. invisibleplanes reblogged this from tanya77
  56. lindahl reblogged this from awesomejuice and added:
    I want to work for Miracle Whip.
  57. pberntsen reblogged this from soupsoup and added:
    I’m sorry I missed it last night. Dammit.
  58. guerrillamamamedicine reblogged this from think4yourself
  59. missymiss reblogged this from soupsoup
  60. allfivehorizons reblogged this from tanya77
  61. bildungsroman reblogged this from peterwknox and added:
    I don’t know if this is genius or ridiculous. Perhaps a little of both.
  62. phantomwise reblogged this from viciousone
  63. gorgeousnerd reblogged this from knotical
  64. knotical reblogged this from asprettyasasong
  65. sinking-up reblogged this from soupsoup and added:
    I was one of those people who hated those Miracle Whip commercials that tried far too hard to be alternative, but after...
  66. benonymous reblogged this from mikehudack and added:
    MIRACLE WHIP BRINGIN THE MAYONOIIZZEEE
  67. ettafungalsteins reblogged this from noahkai
  68. myowncorner reblogged this from thecautiousabandon
  69. viciousone reblogged this from leopardnimoy and added:
    Ah, this is one of those times where I wish I was actually using that fancy advertising degree.
  70. himmelsblog reblogged this from evangotlib and added:
    Nerdily, I say: great use of cross-platform promotion.
  71. noahkai reblogged this from asprettyasasong
  72. mattgcn reblogged this from abbycus and added:
    This is the best thing I’ve seen/reblogged today so far
  73. mattduckor reblogged this from soupsoup and added:
    This is almost too great to believe. Is someone at Miracle Whip really this clever?
  74. leopardnimoy reblogged this from mdfsmash and added:
    This is one of the most amazing things I’ve seen in a while.
  75. littlemissangie reblogged this from lemonlove
  76. katonkgirl reblogged this from tanya77
  77. keewee10 reblogged this from tanya77
  78. lemonlove reblogged this from needtherapy and added:
    mikehudack:caterpillarcowboy:mdfsmash:
  79. tanya77 reblogged this from mikehudack
  80. ermlabrat reblogged this from blurintofocus and added:
    I am proud to be a “mayonay-sayer”.
  81. adrifting reblogged this from asprettyasasong
  82. asprettyasasong reblogged this from needtherapy and added:
    mikehudack:caterpillarcowboy:mdfsmash: An open letter to Stephen Colbert from Miracle Whip, as seen in
  83. bringmethathorizon reblogged this from think4yourself and added:
    the definition of epic.
  84. pjresler reblogged this from iswing
  85. deepr reblogged this from brit
  86. strawberrytwin reblogged this from think4yourself
  87. think4yourself reblogged this from brit
  88. omg-nowai reblogged this from soupsoup
  89. ennn reblogged this from carolynannahall
  90. heyimjaclyn reblogged this from soupsoup
  91. stephenxblog reblogged this from bobbles and added:
    If this is serious, Miracle Whip is pretty lame. If this is a joke, it’s really not too funny.
  92. tylerhwillis reblogged this from mikehudack
  93. craigc reblogged this from youidiot
  94. transparentcommunity reblogged this from notthatkindagay
  95. peppersprout reblogged this from jodilyn and added:
    only thing I want...some tuna salad made
  96. thegreg reblogged this from peterwknox
  97. lovelivelearn reblogged this from evangotlib
  98. carolynannahall reblogged this from mdfsmash and added:
    I realise this has been blogged and reblogged, but this is one of the smartest things I have
  99. jeffchord reblogged this from onedropcolors
  100. cthewell reblogged this from mikehudack
  101. onedropcolors reblogged this from erina
  102. jpsco reblogged this from brit and added:
    love it! I’m a Miracle Whip guy all the way,...just plain awesome! mdfsmash:
  103. missabba reblogged this from notexactly
  104. needtherapy reblogged this from mikehudack and added:
    I always like it when people have clearly seen, AND UNDERSTOOD Colbert’s show (and the Daily Show).
  105. melanyouth reblogged this from peterwknox
  106. valeriem reblogged this from gettingthereasfastasican and added:
    Miracle Whip is disgusting. This, however, is fairly genius.
  107. pink-squirrel reblogged this from peterwknox and added:
    Rise up, Miracle Whip nation! WAY better than icky mayo any day!
  108. gettingthereasfastasican reblogged this from jodilyn
  109. jodilyn reblogged this from thedivineash and added:
    THE BOLD MARKETING TEAM AT MIRACLE WHIP
  110. emmanuelnegro reblogged this from soupsoup and added:
    I don’t even know what the hell miracle whip is, but that’s some serious marketing win.
  111. indian reblogged this from interstate
  112. notexactly reblogged this from notthatkindagay and added:
    Oh, God.notthatkindagay:
  113. abbycus reblogged this from soupsoup
  114. ohgrowup reblogged this from wooliebear
  115. hidama reblogged this from dlayphoto
  116. willbraunstein reblogged this from brit and added:
    great. I am now going to make sure that I: 1) DVR Colbert tonight and not fast fwd through the commercials (if they’re...
  117. wooliebear reblogged this from marcusallenthecat and added:
    notthatkindagay:peterwknox:mdfsmash:
  118. interstate reblogged this from annehubert
  119. marcusallenthecat reblogged this from notthatkindagay and added:
    peterwknox:mdfsmash: An open letter to Stephen Colbert from Miracle Whip, as seen in this morning’s amNewYork: Dear Mr....
  120. drintelmann reblogged this from evangotlib
  121. einahpets reblogged this from candfood and added:
    iswing:mdfsmash:...yes yes yes yes yes yes
  122. megabytes reblogged this from soupsoup and added:
    An open letter to Stephen Colbert from Miracle Whip, as seen in...morning’s...
  123. candfood reblogged this from iswing
  124. briancolligan reblogged this from elizablr and added:
    I will never buy Miracle Whip — nor enjoy mayonnaise for that matter — but today that company rules the earth with their...
  125. emilykearns reblogged this from soupsoup
  126. nicolekeller reblogged this from soupsoup and added:
    I for one love Miracle Whip and companies that don’t take themselves too seriously :)
  127. annehubert reblogged this from mikehudack
  128. erina reblogged this from elizablr and added:
    The best thing I’ve seen all week!
  129. rklau reblogged this from mdfsmash
  130. sflan reblogged this from thedivineash and added:
    NEVER BACK DOWN!!!
  131. elizablr reblogged this from lacey and added:
    It’s oil and eggs, people. Oil and eggs. Wrap your heads around that.
  132. missbhavens reblogged this from mikehudack and added:
    Personally, I like mayo, but I don’t know…this could make me switch sides. mikehudack:
  133. jessieshungry reblogged this from youidiot and added:
    Dude. Yes. I laughed so damn hard at “mayonay-sayers”
  134. rgolightly reblogged this from peterwknox and added:
    Nothing like a good Colbert war
  135. yayjessica reblogged this from boofda and added:
    oh jeez, now i have an even bigger reason for LOVING miracle whip over mayo. LONG LIVE MIRACLE WHIP!!
  136. dontexpectanything reblogged this from soupsoup
  137. marry reblogged this from mdfsmash
  138. arig reblogged this from mdfsmash
  139. hybernaut reblogged this from brit
  140. pickpocket reblogged this from piercethenight
  141. dailydoseofbeth reblogged this from brit and added:
    Think I might be tuning into Colbert Report tonight
  142. yellowhat reblogged this from notthatkindagay
  143. thedivineash reblogged this from notthatkindagay
  144. brit reblogged this from mdfsmash and added:
    This is freaking amazing.
  145. practicallyinfo reblogged this from soupsoup and added:
    This is my kind of Advertising…
  146. lacey reblogged this from peterwknox
  147. boredintheburbs reblogged this from mdfsmash
  148. wendyomgzlol reblogged this from notthatkindagay
  149. piercethenight reblogged this from bthny and added:
    An open letter to Stephen Colbert from Miracle Whip, as seen in this morning’s amNewYork:
  150. isworeidneverliveinwisconsin reblogged this from until and added:
    I don’t even like Miracle Whip, but this is amazing.
  151. pom5 reblogged this from lrusso and added:
    I don’t watch the Colbert Report or eat much Miracle Whip (though I prefer it to mayonnaise), but these people GET IT!...
  152. doomed reblogged this from mdfsmash
  153. spintree reblogged this from soupsoup and added:
    These marketers get it.
  154. until reblogged this from ardenashley and added:
    this is… well. it’s something. i’m convinced miracle whip is crazy. but i think i like this.
  155. iswing reblogged this from mdfsmash
  156. naterussmill reblogged this from peterwknox and added:
    Too good. Loved the Hellman’s pun.
  157. catherine-eliza reblogged this from ardenashley
  158. blurintofocus reblogged this from awesomejuice and added:
    I love marketing like this. If I ate sandwiches or put stuff like this on my sandwiches, I would totally buy a jar.
  159. bobbycaputo reblogged this from notthatkindagay and added:
    Not that…..is AWESOME.
  160. mikehudack reblogged this from caterpillarcowboy
  161. evangotlib reblogged this from soupsoup
  162. thecakeisalie reblogged this from laurakelly00
  163. bthny reblogged this from notthatkindagay
  164. axelrod reblogged this from notthatkindagay and added:
    I hate both products, but like the ad
  165. nlinde reblogged this from peterwknox
  166. notthatkindagay reblogged this from peterwknox
  167. tumblrone reblogged this from soupsoup and added:
    This is pure genius. Hey, Ad people! Are you taking notes? This is how you do it when your brand happens to be mentioned...
  168. boofda reblogged this from soupsoup
  169. laurakelly00 reblogged this from soupsoup
  170. awesomejuice reblogged this from soupsoup and added:
    Totally brilliant.
  171. peterwknox reblogged this from mdfsmash and added:
    That’s marketing, man.
  172. disgustingthingsihaveeaten reblogged this from soupsoup and added:
    An open letter to Stephen Colbert from Miracle Whip, as seen in...morning’s...
  173. uhhinternet reblogged this from soupsoup and added:
    brilliant. this is like, better than draper. i am almost tempted to buy miracle whip.
  174. youidiot reblogged this from soupsoup
  175. lrusso reblogged this from soupsoup and added:
    As an Ad-Lady, I love this.
  176. peegeethirteen reblogged this from mdfsmash and added:
    Ditto, both are gross, but it’s a decent pander if I’ve ever seen one.
  177. consumergradevideo reblogged this from brokensocial and added:
    All this for dressing. It’s JUST DRESSING.
  178. ardenashley reblogged this from soupsoup
  179. soupsoup reblogged this from mdfsmash and added:
    Miracle Whipped.
  180. section9 reblogged this from caterpillarcowboy and added:
    Brilliant. You’re recording tonight, correct?
  181. brokensocial reblogged this from caterpillarcowboy and added:
    There is one incredibly intelligent person in the Miracle Whip marketing department. Only one, because that ad campaign...
  182. theloveyturtle reblogged this from mdfsmash
  183. infoneer-pulse reblogged this from caterpillarcowboy
  184. thecautiousabandon reblogged this from mdfsmash
  185. dlayphoto reblogged this from mdfsmash
  186. caterpillarcowboy reblogged this from mdfsmash
  187. mdfsmash posted this