An open letter to Stephen Colbert from Miracle Whip, as seen in this morning’s amNewYork:
Dear Mr. Colbert,
Recently on your show, you tapped into a sore spot in our nation’s psyche: the eternal struggle between mayonnaise and Miracle Whip. And surprisingly, for a man of your impeccable intellect, you’ve chosen the wrong side. A side doomed to a painful, drawn-out, utter and complete defeat. Like the Plantagenets in the Hundred Years’ War. Or whichever on was the cat in “Tom and Jerry.”
Mr. Colbert, we found your attacks a little harsh, occasionally funny, and at times, wholly inaccurate (for the record, our target is 18-35, not 34). But unlike most advertisers who are so mayo, who would back down at the slightest whiff of controversy, and pull their advertising from not just your show but from your entire network and all its sister entities – we intend to do the opposite.
On Thursday, November 12, we will dominate the airspace on your show. With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) “mayonay-sayers” snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way. They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN. And you will begin to see the soft, bland white walls of the mayo empire begin to collapse under the weight of its own whipped-egg pretentiousness.
Think about it, Mr. Colbert. In a sense, we will own you.
We’re on a mission. We’re taking no prisoners.
We’re raising Hell, man.
THE BOLD MARKETING TEAM AT MIRACLE WHIP
I don’t like mayonnaise or miracle whip, but this is amazing.
Notes about this post from the Tumblr community:
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I. LOVE. THIS! receiver:gorgeousnerd:knotical:asprettyasasong:needtherapy:mikehudack:caterpillarcowboy:mdfsmash:
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plemur reblogged this from aimee-b-loved and added:
Brilliant bastards. Perfectly done.
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aimee-b-loved reblogged this from receiver and added:
It’s on like Donkey Kong. (That one was for you, Jim.)
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receiver reblogged this from gorgeousnerd
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ekline reblogged this from mdfsmash and added:
and this is why miracle whip is badass
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mattsign reblogged this from drpeppermademedoit and added:
Well done, Miracle Whip. Nice to see advertising engage with its medium. I wanna know how Colbert interacted with his...
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novazembla reblogged this from guerrillamamamedicine and added:
The Colbert Report has a way of bringing out the most delightful in people.
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allecto reblogged this from jadedhippy
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jadedhippy reblogged this from thecurvature and added:
Ok, that’s pretty funny right there. I’ve never had Miracle Whip and don’t really plan to, but kudos to them for being...
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yellowbird reblogged this from tella and added:
I saw this happeneing! I just happened to watch the Colbert Report when this was on. I thought it was awfully strange...
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