Mike Hudack is a tumblelog.

Mobile and pre-rolls

Check out this blog post by Heather Green over at Business Week that points out that we’re not big into pre-roll or mobile.

It’s true, we’re not. Putting thirty seconds of brand messaging in front of a four minute video is not a good idea. What is a good idea? Having a really short message at the beginning of the video (”This show is made possible by…”) followed by an overlay that invites people to learn more.