Mike Hudack is a tumblelog.

A quick audit of your site to write better calls to action will provide a great return on your investment in terms of persuading more prospects to take the action you want them to take.

“Click Here” Makes Me Rip My Hair Out | FutureNow’s GrokDotCom / Marketing Optimization Blog (via hiten)

Blip could certainly use such an audit.

(via mikehudack)

Just don’t mistake getting them to click with going on to do a series of actions or becoming a more desirable type of user. Dog knows we made that mistake a number of times ar our kennels ;)

An excellent point as always.