Nov 30, 2009
Web Publishers Fear Agencies’ Demand-Side Platforms (via everythingismedia)Top tier Web publishers–already wary of ad networks and exchanges–are growing increasingly squeamish about the potential impact of demand-side buying platforms created by the top agency holding companies.
According to sources, several publishers have discussed banding together to establish their own publisher-centric ad platform, designed to protect pricing and data for premium sites.
Silliness. People are worrying about the wrong thing. Your product works or it doesn’t. You offer value or you don’t.
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I'm a high school dropout, the long-term CEO of blip.tv and a former warblogger.
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