Vimeo Sued By Capitol Records Over Lip Dubs
As far as the internet is concerned, the lip dubs are more interesting than the original videos. And loads of people are watching the videos, remembering or discovering the bands and associating that experience with fun, positive feelings. Sounds like great marketing for Capitol’s bands to me. I guess they don’t agree.
For better or worse it’s up to them.
I think what Mike’s trying to say is that there’s a difference between legality and stupidity (not in those words of course - Mike tends to be far more tactful than I ever manage.) Legally, they’re within their rights. It’s not the smartest move; and proves that despite advances into the modern world they still don’t understand the culture of the social internet let alone how to really take advantage of it from either a marketing or a monetization standpoint. But legally, they’re within their rights.
Not only within their rights. Within yours too. If you deny them this right you deny yourself this right.