May 23, 2008
From David Tobias: “Supposedly Improv Everywhere made a pretend line at the Apple Store and people are now lining up on it for no apparent reason.”
For more, see here: iPhone line forms at Apple’s flagship for absolutely no reason - Engadget
UPDATE: Charlie Todd, Improv Everywhere’s founder, denies responsibility.
I was actually at the Apple Store when this line formed. I was a little early for a meeting around the corner at the Peninsula Hotel, so I sat in the chairs outside the Apple Store to read the paper and have a cigarette. As far as I could tell these people were legitimately waiting for something but for the life of me I couldn’t figure out what it was.
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I'm a high school dropout, the long-term CEO of blip.tv and a former warblogger.
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