But this isn’t how the Internet works. Viral content doesn’t spread just from primary sources like YouTube or Flickr. Blogs, Web sites and video aggregators serve as cultural curators, daily collecting the items that will interest their audiences the most. By ignoring the power of these tastemakers, our record company is cutting off its nose to spite its face.
Op-Ed Contributor - Free viral videos - NYTimes.com
From a NYT piece by Damian from OK Go about EMI turning off the embed feature on their videos.
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The role of taste in curation. Oh, and...end users social media participants are the...
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