The presentation was delivered by RNC Finance Director Rob Bickhart to top donors and fundraisers at a party retreat in Boca Grande, Florida on February 18, a source at the gathering said. In neat PowerPoint pages, it lifts the curtain on the often-cynical terms of political marketing, displaying an air of disdain for the party’s donors that is usually confined to the barroom conversations of political operatives.
Exclusive: RNC document mocks donors, plays on ‘fear’ - Ben Smith - POLITICO.com
Even the GOP admits its ideal donation block are idiots with more money than sense.
(via shorterexcerpts)
“Boca Grande,” eh?
Heh.
(via inothernews)
I liked this part (very educational:)
(via abcsoupdot)The small donors who are the targets of direct marketing are described under the heading “Visceral Giving.” Their motivations are listed as “fear;” “Extreme negative feelings toward existing Administration;” and “Reactionary.”
Major donors, by contrast, are treated in a column headed “Calculated Giving.”
Their motivations include: “Peer to Peer Pressure”; “access”; and “Ego-Driven.”
The slide also allows that donors may have more honorable motives, including “Patriotic Duty.”
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