Foursquare, a location-based social network, plans to distribute a new analytics tool and dashboard in the coming weeks that will give business owners access to a range of information and statistics about visitors to their establishments.
Foursquare Introduces New Tools for Businesses - Bits Blog - NYTimes.com (via brooksjordan)
Smart. The easier it is for an IRL business to track conversions the easier it is for them to commit to internet-based promotions.
(via tedr)