Mar 30, 2010
Pageviews, as a metric used for directly billing advertisers, are a scam. Publishers game it with sensational link-bait articles and bullshit tricks like breaking articles into multiple ‘pages’. Advertisers get stuck paying for valueless impressions.
John Gruber (via marco)
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I'm a high school dropout, the long-term CEO of blip.tv and a former warblogger. Subscribe via RSS.