Mar 31, 2010
A good jacket is unlikely to save a bad book, of course. But in a crowded market, a striking cover is one advantage all authors and publishers want. To get a sense of the odds, in a random analysis of 1,000 business books released last year, Codex Group, a publishing consultant, found that only 62 sold more than 5,000 copies.In E-Book Era, You Can’t Even Judge a Cover - NYTimes.com
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