Later this week, at the International Broadcasting Conference (IBC) 2008 in Amsterdam, Microsoft Corp. will demonstrate an important new capability for Silverlight - playback of H.264-based video. H264 is a standard video specification that delivers high-definition video over a variety of delivery channels. During the event, Microsoft will also highlight how customers in Europe are reaping the benefits of adopting Silverlight.

This is very important. In the near future all major media platforms (Flash, Silverlight, iTunes, iPod, Apple TV, xbox, MSO VOD platforms, TiVo, Sony BIVL, et cetera) will support h.264. This will greatly simplify video distribution.