May 7, 2010
hiten: Is the Click Still King? Amazing that CTR is considered more than ROI. Although, in fairness, pretty much everything on this list — other than “Do not measure effectiveness” — is a proxy for ROI.

hiten:

Is the Click Still King?

Amazing that CTR is considered more than ROI. Although, in fairness, pretty much everything on this list — other than “Do not measure effectiveness” — is a proxy for ROI.

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