Dell said it has used Twitter to sell $500,000 worth of refurbished PCs.

Reuters (via twittertise)

Also worthy of mention, Twitter ‘ads’ cost 0. Just need a person to post them.

This makes me realize an interesting point.

B2C sales/marketing/advertising is starting to look more like B2B. In B2B, to get me to buy your product, you need more than exposure/awareness/brand—you need to spend time with me convincing me how to use your product to either save or make money, to alleviate some pain I have.  You need to educate me. Brands are starting to have these same sort of interactions with consumers via social media.

(via kortina)
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6 notes | | Nov 19, 2008
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