Dell said it has used Twitter to sell $500,000 worth of refurbished PCs.
Reuters (via twittertise)
Also worthy of mention, Twitter ‘ads’ cost 0. Just need a person to post them.
This makes me realize an interesting point.
B2C sales/marketing/advertising is starting to look more like B2B. In B2B, to get me to buy your product, you need more than exposure/awareness/brand—you need to spend time with me convincing me how to use your product to either save or make money, to alleviate some pain I have. You need to educate me. Brands are starting to have these same sort of interactions with consumers via social media.
(via kortina)
