Nov 27, 2008
When the Going Gets Tough, the Tough Don’t Skimp on Their Ad Budgets
Talk about a great headline—ha!
Excellent article, though. It lived up to the headline.
A McGraw-Hill Research study looking at 600 companies from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising expenditures during the 1981 and 1982 recession had significantly higher sales after the economy recovered. Specifically, companies that advertised aggressively during the recession had sales 256% higher than those that did not continue to advertise.
via Knowledge @ Wharton http://bit.ly/xhTT
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I'm a high school dropout, the long-term CEO of blip.tv and a former warblogger.
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