Mar 8, 2009
What do we measure on the Internet?
Off the top of my head…
- Audience
- Uniques
- Geolocation (region, country, DMA…)
- Demographics
- Psychographics
- GRP / TRP equivalent
- Impressions
- Reach & Frequency (a function of Audience and Impressions)
- Engagement Curve
- Brand Lift
- Awareness
- Attitude
- Favorability
- Intent
- Preference
- Click Through Rate
- Lead Generation
- Purchase
Just thinking out loud here. Advertisers on the Internet measure a lot. Not so much on television.
About
I'm a high school dropout, the long-term CEO of blip.tv and a former warblogger.
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