Mar 26, 2009
Only 5 of “top 20″ US Advertisers spent more than the industry average of 8% of their ad budgets online. P&G (#1) spent 2%, AT&T (#2) spent 6%, Time Warner (#5) spent 6%, Glaxo Smith Kline (#7) spent 2%, J&J (#8) spent 3% and Unilever (#10) spent 5%.

Interesting factoids out of latest Morgan Stanley “Economy and Internet Trends” research report « Lightspeed Venture Partners Blog

tedr says: There’s a tidal wave of advertising spending coming to the Internet. It may being held back by recession dangers, but once the dam burst and they give up on the media that people aren’t favoring anymore, it’s gone but a game changer.

(via tedr)

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