Mar 27, 2009
Walmart has chosen the Interpublic Group of Cos. digital shop R/GA to develop its digital presence, specifically its SaveMoneyLiveBetter.com website, according to an executive familiar with the decision.
Walmart Taps Agency R/GA to Beef Up Digital Marketing - Agency News - Advertising Age
It’s all about brand utility. From Nike+ to Home Depot TV to SaveMoneyLiveBetter.com. All about brand utility.
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I'm a high school dropout, the long-term CEO of blip.tv and a former warblogger.
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